Is it just me, or have we all lost our ability to clearly describe what’s happening around us? The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird. As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers [...]
Mark on AirTran was a daring campaign on all fronts, even as it was complicated by Homeland Security/TSA logistics and FBI requirements. Nevertheless, the campaign redefined experiential marketing by taking full advantage of social media, events, digital and public relations, growing its reach and depth exponentially as Aspen Marketing guided communication streams to build [...]
Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved. While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. [...]