Groundbreaking Web Products Provide Car Dealerships Nationwide with Unparalleled Customer Service Capabilities New Orleans, LA, January 24, 2009 – Aspen Marketing Services, the nation’s largest privately-held marketing services agency, today announced the launch of Aspen Portal, an innovative Web-based “one-stop shop” designed to help automotive dealers establish and maintain successful relationships with their customers. [...]
The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program. It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]