06
Mar
The Reports of My Death Have Been Greatly Exaggerated
stored in: Automotive, Direct Marketing, Financial Services, Marketing, Response Marketing, Retail Marketing

  The drumbeat of direct mail’s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.”  But is it really all doom and gloom?  Don’t recessions have a way of bringing out innovation and opening up never considered [...]

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