27
Jan
“I know that Direct Mails get higher response rates than FSI’s in the newspapers but can I justify the higher costs of DM?” or “if we launch our new signature product, how do I know it will work and outperform our current product, especially at a steep 20% discount?” The former question is one that [...]
03
Oct
stored in: Analytics
In today’s world of decreased marketing budgets, optimal testing of Direct Mail, Email Campaigns or Web marketing is essential. Industry in general has historically adopted a split test approach, where a list is divided into a test group and a control group. Now, there’s a new game in town: Experimental design.