“I know that Direct Mails get higher response rates than FSI’s in the newspapers but can I justify the higher costs of DM?” or “if we launch our new signature product, how do I know it will work and outperform our current product, especially at a steep 20% discount?” The former question is one that [...]
Is it just me, or have we all lost our ability to clearly describe what’s happening around us? The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird. As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers [...]
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered [...]