“I know that Direct Mails get higher response rates than FSI’s in the newspapers but can I justify the higher costs of DM?” or “if we launch our new signature product, how do I know it will work and outperform our current product, especially at a steep 20% discount?” The former question is one that [...]
West Chicago, IL, August 25, 2009 – Aspen Marketing Services, one of the nation’s largest privately-held marketing services agencies, today announced the hiring of Nathaniel Lin as President of Advanced Analytics. In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive leading-edge CRM, direct marketing, digital [...]
Groundbreaking Web Products Provide Car Dealerships Nationwide with Unparalleled Customer Service Capabilities New Orleans, LA, January 24, 2009 – Aspen Marketing Services, the nation’s largest privately-held marketing services agency, today announced the launch of Aspen Portal, an innovative Web-based “one-stop shop” designed to help automotive dealers establish and maintain successful relationships with their customers. [...]
A new SunTrust Bank and CheckFree Corporation study reveals a clear link between electronic billing and payment habits and higher account balances, customer loyalty and profitability.