Analytics tools are like fitness equipment.  They are a means to an end.  Simply implementing a tool won’t get you anywhere.  That’s like buying a treadmill and never getting on it.
The purpose of the tool is to gain valuable insights to improve your online presence.  I hear clients and analysts constantly talking about why they [...]

I’ll be coming to you live from Omniture Summit 2009 in Salt Lake City this week.  Before arriving, I already had restaurant recommendations from friends of friends on Facebook, up-to-the-minute logistical information about shuttle transfers from the airport (Thanks, Shelby!), and details about presentations that I don’t want to miss via Twitter.
It occurs to me [...]

I’ll be at Omniture Summit in Salt Lake City this week and would love to meet with anyone else who will be there.  I’d love to meet with you to talk about all things web analytics, predictive modeling, and social media.
Please send me your contact info through the comment form on this post or a tweet [...]

We’ve all heard the “actionable vs. interesting” argument before:
There is a surplus of interesting information that you will be able to determine from your Web Analytics package, but not all of it is actionable.
For example, it may be interesting for a marketer to know how many visitors use IE versus Firefox, but it isn’t necessarily [...]

We’re working with a client who’s got a problem. They want to measure the effectiveness of a new banner campaign that’s rolling out. The challenge is that they don’t sell anything on their website – all sales occur through their retail distribution partners (major consumer electronics chains and online retailers) – and they don’t “own” the full sales funnel.

This issue is pretty common and has been the million dollar (probably much more than that’s been spent trying to answer this) question for advertisers – how do you measure effectiveness of a campaign if you can’t track through the entire sales process?