On April 17th, 2009, Oprah Winfrey spoke loud and clear in under 140 characters. Like many others, she joined Twitter. So what does it mean when the queen of all media gives Twitter its blessing? We’ve certainly seen what it has done for books. The era of ”Twitter AO” (after Oprah) will be an interesting one. Just when we thought the little [...]

In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]

There’s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines.  From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]

 Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved. While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity.  [...]