This afternoon’s announcement about video calls on Facebook will likely produce a wave of positive news as some social media experts will focus only on the likely jump in the amount of time people will spend on Facebook, the mainstreaming of Facebook and the likely expansion of users within certain demographics. Zuckerberg himself called out [...]
Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]
We’re excited about the progress we’ve been making in introducing new strategies, approaches and capabilities to Aspen’s social marketing function in recent months. I’m often asked what makes Aspen different from other social offerings out there. My answer is always the same; we deliver real, measurable outcomes aligned with, not at the expense of, business goals. The [...]
Late last week I had the privilege of participating in a panel discussion about the ROI of social media with senior marketers from Discover, Alberto Culver, NCSA Athletic Recruiting Network, Action for Healthy Kids and Brookfield Zoo. It was interesting to hear how each of these companies and the many organizations in the audience were [...]
Today’s WSJ examines one of the core foundations of word-of-mouth (WOM) marketing (article here: goo.gl/uz6iG) – identify and engage those people who exert the most influence on other consumers to carry your marketing message. The reporter paints an interesting – and at times, unflattering – picture of some existing influencer scoring models and how people [...]
The debate raged in 2010 about the relevancy of email in an increasingly social world. You saw popular brands like Ben and Jerry’s supposedly declare an end to their email programs. If email has indeed let Oliver into the house, moved to California, or started selling nostalgic memorabilia, then why did email volume reach its [...]
In recent days, I’ve been increasingly asked what the 2011 trends will be in social media as various experts offer up their perspectives. Rather than talk about specific channels or the social “fatigue” people may experience in 2011, I typically respond with the following three macro trends that will dictate the success of social in [...]
Facebook quietly announced yesterday (http://goo.gl/23b3E) that company and organization pages would now take on the same new format as personal profiles did (an image of mine below for those not familiar) over the last couple weeks. While the news hasn’t generated much attention yet, make no mistake, this is a significant move in the company/consumer [...]
Mark on AirTran was a daring campaign on all fronts, even as it was complicated by Homeland Security/TSA logistics and FBI requirements. Nevertheless, the campaign redefined experiential marketing by taking full advantage of social media, events, digital and public relations, growing its reach and depth exponentially as Aspen Marketing guided communication streams to build [...]
Wednesday July 28, DesignChat will be live streaming video of the design and social media discussion with Pete Cashmore. The chat begins at 9pm EST at mashable.com/chat and will last approximately and hour. We will be talking about Mashable.com’s success and how the worlds of social media and design combine to create some of the [...]