We had an amazing turn out for my Social Media 101 seminar at last week’s show at AmericasMart Atlanta. As promised, here is the slide deck and some useful links from the presentation.
For those of you that weren’t able to attend, here are a few key points and some notes to keep in mind when [...]
Mark on AirTran was a daring campaign on all fronts, even as it was complicated by Homeland Security/TSA logistics and FBI requirements. Nevertheless, the campaign redefined experiential marketing by taking full advantage of social media, events, digital and public relations, growing its reach and depth exponentially as Aspen Marketing guided communication streams to build upon [...]
Wednesday July 28, DesignChat will be live streaming video of the design and social media discussion with Pete Cashmore. The chat begins at 9pm EST at mashable.com/chat and will last approximately and hour. We will be talking about Mashable.com’s success and how the worlds of social media and design combine to create some of the [...]
On April 17th, 2009, Oprah Winfrey spoke loud and clear in under 140 characters. Like many others, she joined Twitter. So what does it mean when the queen of all media gives Twitter its blessing? We’ve certainly seen what it has done for books.
The era of ”Twitter AO” (after Oprah) will be an interesting one. Just when we thought the little giant [...]
In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]
There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
This is a simple poll to get a feel for who is responsible for your organization’s social marketing activities. Results will be posted right here on the Aspen Marketing Services blog. Thanks for helping!
Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. The [...]
I’ll be coming to you live from Omniture Summit 2009 in Salt Lake City this week. Before arriving, I already had restaurant recommendations from friends of friends on Facebook, up-to-the-minute logistical information about shuttle transfers from the airport (Thanks, Shelby!), and details about presentations that I don’t want to miss via Twitter.
It occurs to me [...]