One of our retail clients had become so committed to digital marketing, they are just now re-gaining sight of the real challenge, that consumer behavior is really fragmented right now.  Here is a topic we really did cover with them a little bit ago that may be relevant to your choice of marketing mix. Many [...]

I am amazed at how digital couponing has transformed the packaged-goods industry (please see a recent article here: http://goo.gl/3axDV). Recently, one of my packaged goods clients recently asked me how he could take his digital coupon strategy to the next level to create an e-CRM program to increase loyalty. Consider using the approach our digital [...]

Is it just me, or have we all lost our ability to clearly describe what’s happening around us?  The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird. As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers [...]

  The drumbeat of direct mail’s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.”  But is it really all doom and gloom?  Don’t recessions have a way of bringing out innovation and opening up never considered [...]

The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn.  When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]