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	<title>Aspen Marketing Services &#187; Response Marketing</title>
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		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
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		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=212</guid>
		<description><![CDATA[ 
The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered paths [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics. 
Analytics, meet Automotive. 
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]]]></description>
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		<title>All Customers are Not Created Equal. The Truth About Retention</title>
		<link>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/</link>
		<comments>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:49:30 +0000</pubDate>
		<dc:creator>Sean McKeown, Ph.D.</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=21</guid>
		<description><![CDATA[Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away?  How much should you spend to retain a customer?
]]></description>
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