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	<title>Aspen Marketing Services &#187; Response Marketing</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>The Case Against Klout. Usually.</title>
		<link>http://blog.aspenms.com/2011/06/28/the-case-against-klout/</link>
		<comments>http://blog.aspenms.com/2011/06/28/the-case-against-klout/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:22:40 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=609</guid>
		<description><![CDATA[Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Are You Relevant?</title>
		<link>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/</link>
		<comments>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:51:45 +0000</pubDate>
		<dc:creator>Ira Dolin</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=584</guid>
		<description><![CDATA[In these times, it doesn&#8217;t take much to delete a message, toss it in the garbage, unsubscribe, etc&#8230; Triage is happening from multiple places, 24&#215;7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=212</guid>
		<description><![CDATA[  The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics.  Analytics, meet Automotive.  Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time. Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>All Customers are Not Created Equal. The Truth About Retention</title>
		<link>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/</link>
		<comments>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:49:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=21</guid>
		<description><![CDATA[Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away?  How much should you spend to retain a customer?
]]></description>
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