There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered paths [...]
Automotive Industry, meet Analytics.
Analytics, meet Automotive.
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of… For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]
Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away? How much should you spend to retain a customer?