Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]

In these times, it doesn’t take much to delete a message, toss it in the garbage, unsubscribe, etc… Triage is happening from multiple places, 24×7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]

There’s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines.  From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]

  The drumbeat of direct mail’s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.”  But is it really all doom and gloom?  Don’t recessions have a way of bringing out innovation and opening up never considered [...]

Automotive Industry, meet Analytics.  Analytics, meet Automotive.  Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time. Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who [...]

Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away? How much should you spend to retain a customer?