With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships. Thus, [...]
In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]
Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. The [...]