There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
I’ll be at Omniture Summit in Salt Lake City this week and would love to meet with anyone else who will be there. I’d love to meet with you to talk about all things web analytics, predictive modeling, and social media.
Please send me your contact info through the comment form on this post or a tweet [...]
We’re working with a client who’s got a problem. They want to measure the effectiveness of a new banner campaign that’s rolling out. The challenge is that they don’t sell anything on their website – all sales occur through their retail distribution partners (major consumer electronics chains and online retailers) – and they don’t “own” the full sales funnel.
This issue is pretty common and has been the million dollar (probably much more than that’s been spent trying to answer this) question for advertisers – how do you measure effectiveness of a campaign if you can’t track through the entire sales process?