Email is the juggernaut of the digital messaging systems…period. Recently, a lot has been published about email’s decline, aging user base, and more. Social media and texting have their place for marketers. However, email remains a tried and true, steady performer when executed properly. Email + Texting + Social = A Force for Marketers Texting [...]
Over the last 10+ years of email marketing , there were several rules you could always count on: - Subject lines are the key – Make sure you blend text and images – Keep your key content above the fold That last one might need a bit of revising though. Readers no longer [...]
When I was asked (by email I might point out) to write this post in response to a recent report that web-based email use was “declining” (http://goo.gl/abj8S), I joked that I wasn’t sure how to respond given the death of email. As well, I couldn’t quite figure out a brief 140 character response that detailed [...]
The common water cooler talk these days seems to be “what do you think will happen this year” or as I call it the “what bright shinny object will you chase?” Over the years I’ve learned that I don’t need to be the first one to jump on the “what technology is cutting edge,” maybe [...]