In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]
I just published an article through Target Marketing on taking time to take a fresh look at how you are cross-selling/upselling in an online environment. Please have a read… hopefully it will inspire some thought on how to combine your online data with your targeting strategy. To put some structure around developing an approach, think about your online [...]
Aspen’s Director of Web Analytics, Greg Asman, has been nominated to run a Board of Directors seat with the Web Analytics Association. Greg is directly responsible for all web analytics and social media engagements for our clients. He’s been involved in Online Marketing, strategy and development since 1993. Greg has extensive experience in online strategy and development [...]
There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered [...]
Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved. While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. [...]
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn. When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]
Seeing how this economy has affected the auto industry hits close to home. Having been a former mega car dealer, I can relate with those in the industry who are suffering. I’ve always believed that the key to getting through tough times is thinking clearly and strategically, which is why I’ve developed a list of 20 [...]