Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. The [...]
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn. When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]
Seeing how this economy has affected the auto industry hits close to home. Having been a former mega car dealer, I can relate with those in the industry who are suffering. I’ve always believed that the key to getting through tough times is thinking clearly and strategically, which is why I’ve developed a list of 20 [...]