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	<title>Aspen Marketing Services &#187; Marketing</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Does Anyone Remember How to K.I.S.S.?</title>
		<link>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/</link>
		<comments>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:26:18 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=362</guid>
		<description><![CDATA[Is it just me, or have we all lost our ability to clearly describe what&#8217;s happening around us?  The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird.
As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers to [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>DesignChat Talks Social Media with Mashable.com’s Pete Cashmore</title>
		<link>http://blog.aspenms.com/2009/07/29/designchat-talks-social-media-with-mashablecom%e2%80%99s-pete-cashmore/</link>
		<comments>http://blog.aspenms.com/2009/07/29/designchat-talks-social-media-with-mashablecom%e2%80%99s-pete-cashmore/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 15:48:06 +0000</pubDate>
		<dc:creator>Ryan McGovern</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Pete Cashmore]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=312</guid>
		<description><![CDATA[Wednesday July 28, DesignChat will be live streaming video of the design and social media discussion with Pete Cashmore. The chat begins at 9pm EST at mashable.com/chat and will last approximately and hour. We will be talking about Mashable.com&#8217;s success and how the worlds of social media and design combine to create some of the [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/07/29/designchat-talks-social-media-with-mashablecom%e2%80%99s-pete-cashmore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clash of Airline Loyalty Card Titans</title>
		<link>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/</link>
		<comments>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 16:00:06 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[airline rewards]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[U.S. Bank]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=298</guid>
		<description><![CDATA[You have to love U.S. Bank&#8217;s aggressive play to retain customers in danger of trading their NWA WorldPerks Visa cards for the Delta SkyMiles AMEX. It reminds us that while credit card marketing may be down &#8211; it is certainly not out.
U.S. Bank&#8217;s &#8220;FlexPerks Travel Reward Visa&#8221; is one of the clearest indications yet that [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=279</guid>
		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
 1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships.  Thus, [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter, Hand Over Your Lunch Money</title>
		<link>http://blog.aspenms.com/2009/04/03/twitter-hand-over-your-lunch-money/</link>
		<comments>http://blog.aspenms.com/2009/04/03/twitter-hand-over-your-lunch-money/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 18:51:57 +0000</pubDate>
		<dc:creator>Tim Hanlon and Albertina Rizzo</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Australian]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[reporter]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Word-of-mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=252</guid>
		<description><![CDATA[In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself &#8211; after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/04/03/twitter-hand-over-your-lunch-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fulfillment : Your Data Holds the Key</title>
		<link>http://blog.aspenms.com/2009/03/27/fulfillment-your-data-holds-the-key/</link>
		<comments>http://blog.aspenms.com/2009/03/27/fulfillment-your-data-holds-the-key/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 16:00:47 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=249</guid>
		<description><![CDATA[
I just published an article through Target Marketing on taking time to take a fresh look at how you are cross-selling/upselling in an online environment.
Please have a read&#8230; hopefully it will inspire some thought on how to combine your online data with your targeting strategy.
To put some structure around developing an approach, think about your online environment in [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/27/fulfillment-your-data-holds-the-key/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Greg Asman to Run for Web Analytics Association Board</title>
		<link>http://blog.aspenms.com/2009/03/20/greg-asman-to-run-for-web-analytics-association-board/</link>
		<comments>http://blog.aspenms.com/2009/03/20/greg-asman-to-run-for-web-analytics-association-board/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:15:49 +0000</pubDate>
		<dc:creator>Heather Dueitt</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=243</guid>
		<description><![CDATA[Aspen&#8217;s Director of Web Analytics, Greg Asman, has been nominated to run a Board of Directors seat with the Web Analytics Association.
Greg is directly responsible for all web analytics and social media engagements for our clients. He’s been involved in Online Marketing, strategy and development since 1993. Greg has extensive experience in online strategy and development and [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/20/greg-asman-to-run-for-web-analytics-association-board/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/19/marketing-to-moms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One Question Poll:  Social Marketing Responsibilities</title>
		<link>http://blog.aspenms.com/2009/03/07/social-marketing-responsibilities-poll/</link>
		<comments>http://blog.aspenms.com/2009/03/07/social-marketing-responsibilities-poll/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 16:02:07 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[surveys and polls]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=224</guid>
		<description><![CDATA[This is a simple poll to get a feel for who is responsible for your organization&#8217;s social marketing activities. Results will be posted right here on the Aspen Marketing Services blog.  Thanks for helping!
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/07/social-marketing-responsibilities-poll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=212</guid>
		<description><![CDATA[ 
The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered paths [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media for a Social Cause</title>
		<link>http://blog.aspenms.com/2009/03/06/social-media-for-a-social-cause/</link>
		<comments>http://blog.aspenms.com/2009/03/06/social-media-for-a-social-cause/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 16:10:27 +0000</pubDate>
		<dc:creator>Heather Dueitt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=194</guid>
		<description><![CDATA[
 Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity.  The [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/06/social-media-for-a-social-cause/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Could Gaming Be the Next Golden Goose for Direct Marketing?</title>
		<link>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:29:32 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=153</guid>
		<description><![CDATA[The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn.  When industry stalwarts like Disney and Amazon start getting involved, I think it&#8217;s time for all of us to start thinking about their marketing [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>20-Step Game Plan to Win During the Recession</title>
		<link>http://blog.aspenms.com/2009/02/05/20-step-game-plan-to-win-during-the-recession/</link>
		<comments>http://blog.aspenms.com/2009/02/05/20-step-game-plan-to-win-during-the-recession/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 15:21:18 +0000</pubDate>
		<dc:creator>Pat O'Rahilly</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=137</guid>
		<description><![CDATA[Seeing how this economy has affected the auto industry hits close to home.  Having been a former mega car dealer, I can relate with those in the industry who are suffering.  I&#8217;ve always believed that the key to getting through tough times is thinking clearly and strategically, which is why I&#8217;ve developed a list of 20 [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/02/05/20-step-game-plan-to-win-during-the-recession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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