Is it just me, or have we all lost our ability to clearly describe what’s happening around us? The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird.
As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers to [...]
Wednesday July 28, DesignChat will be live streaming video of the design and social media discussion with Pete Cashmore. The chat begins at 9pm EST at mashable.com/chat and will last approximately and hour. We will be talking about Mashable.com’s success and how the worlds of social media and design combine to create some of the [...]
You have to love U.S. Bank’s aggressive play to retain customers in danger of trading their NWA WorldPerks Visa cards for the Delta SkyMiles AMEX. It reminds us that while credit card marketing may be down – it is certainly not out.
U.S. Bank’s “FlexPerks Travel Reward Visa” is one of the clearest indications yet that [...]
With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships. Thus, [...]
In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]
I just published an article through Target Marketing on taking time to take a fresh look at how you are cross-selling/upselling in an online environment.
Please have a read… hopefully it will inspire some thought on how to combine your online data with your targeting strategy.
To put some structure around developing an approach, think about your online environment in [...]
Aspen’s Director of Web Analytics, Greg Asman, has been nominated to run a Board of Directors seat with the Web Analytics Association.
Greg is directly responsible for all web analytics and social media engagements for our clients. He’s been involved in Online Marketing, strategy and development since 1993. Greg has extensive experience in online strategy and development and [...]
There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
This is a simple poll to get a feel for who is responsible for your organization’s social marketing activities. Results will be posted right here on the Aspen Marketing Services blog. Thanks for helping!
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered paths [...]