17
Apr
Oldies but Goodies
stored in: Analytics, Digital Marketing, Direct Marketing, Event Marketing, Experiential Marketing, Hispanic Marketing, Marketing, Public Relations

With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
 1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships.  Thus, [...]

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