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	<title>Aspen Marketing Services &#187; Financial Services</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Clash of Airline Loyalty Card Titans</title>
		<link>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/</link>
		<comments>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 16:00:06 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[airline rewards]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[U.S. Bank]]></category>

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		<description><![CDATA[You have to love U.S. Bank&#8217;s aggressive play to retain customers in danger of trading their NWA WorldPerks Visa cards for the Delta SkyMiles AMEX. It reminds us that while credit card marketing may be down &#8211; it is certainly not out.
U.S. Bank&#8217;s &#8220;FlexPerks Travel Reward Visa&#8221; is one of the clearest indications yet that [...]]]></description>
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		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

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		<description><![CDATA[ 
The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered paths [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Electronic Billing and Payment Linked with Higher Customer Retention &amp; Profitability</title>
		<link>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/</link>
		<comments>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 13:00:00 +0000</pubDate>
		<dc:creator>Kirk Gripenstraw</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[checkfree]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[e-bill]]></category>
		<category><![CDATA[suntrust]]></category>
		<category><![CDATA[whitepaper]]></category>

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		<description><![CDATA[A new SunTrust Bank and CheckFree Corporation study reveals a clear link between electronic billing and payment habits and higher account balances, customer loyalty and profitability.
]]></description>
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