You have to love U.S. Bank’s aggressive play to retain customers in danger of trading their NWA WorldPerks Visa cards for the Delta SkyMiles AMEX. It reminds us that while credit card marketing may be down – it is certainly not out.
U.S. Bank’s “FlexPerks Travel Reward Visa” is one of the clearest indications yet that [...]
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered paths [...]
A new SunTrust Bank and CheckFree Corporation study reveals a clear link between electronic billing and payment habits and higher account balances, customer loyalty and profitability.