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	<title>Aspen Marketing Services &#187; Experiential Marketing</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
 1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships.  Thus, [...]]]></description>
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		<title>Coolest Retail Experience Ever!</title>
		<link>http://blog.aspenms.com/2008/02/15/coolest-retail-experience-ever/</link>
		<comments>http://blog.aspenms.com/2008/02/15/coolest-retail-experience-ever/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 14:18:24 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[data capture]]></category>
		<category><![CDATA[Data Collection]]></category>
		<category><![CDATA[retail]]></category>

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		<description><![CDATA[She then asked me the eight words that will change marketers’ ability to tie customer data to future marketing campaigns:

“Would you like your receipt emailed to you?”
]]></description>
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