17
Apr
With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships. Thus, [...]
15
Feb
She then asked me the eight words that will change marketers’ ability to tie customer data to future marketing campaigns:
“Would you like your receipt emailed to you?”