With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships. Thus, [...]
I’ll be coming to you live from Omniture Summit 2009 in Salt Lake City this week. Before arriving, I already had restaurant recommendations from friends of friends on Facebook, up-to-the-minute logistical information about shuttle transfers from the airport (Thanks, Shelby!), and details about presentations that I don’t want to miss via Twitter.
It occurs to me [...]