Email is the juggernaut of the digital messaging systems…period. Recently, a lot has been published about email’s decline, aging user base, and more. Social media and texting have their place for marketers. However, email remains a tried and true, steady performer when executed properly. Email + Texting + Social = A Force for Marketers Texting [...]
Over the last 10+ years of email marketing , there were several rules you could always count on: - Subject lines are the key – Make sure you blend text and images – Keep your key content above the fold That last one might need a bit of revising though. Readers no longer [...]
In these times, it doesn’t take much to delete a message, toss it in the garbage, unsubscribe, etc… Triage is happening from multiple places, 24×7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]
A common refrain during the last two years has been “we need to stay in touch with our (fill in the blank).” This is often immediately followed by another frequent euphemism, “let’s repurpose content.” Tactically, those two directives manifest themselves into reusing press releases, community relations stories, and public affairs content; modifying them; and turning [...]
When I was asked (by email I might point out) to write this post in response to a recent report that web-based email use was “declining” (http://goo.gl/abj8S), I joked that I wasn’t sure how to respond given the death of email. As well, I couldn’t quite figure out a brief 140 character response that detailed [...]