The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered [...]
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn. When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]
During the NADA convention, Patrick O’Rahilly, President and CEO of Aspen, spent time with journalists, reporters and bloggers discussing the state of the automotive business. Pat, a former car dealer, highlighted Aspen’s focus on helping dealers stregthen their relationships with past, current and prospective owners.
Automotive Industry, meet Analytics. Analytics, meet Automotive. Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time. Well it’s “almost” been here for a while, kind of… For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who [...]
Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away? How much should you spend to retain a customer?