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	<title>Aspen Marketing Services &#187; Direct Marketing</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Does “above the fold” still apply for email?</title>
		<link>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/</link>
		<comments>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 13:41:02 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=636</guid>
		<description><![CDATA[Over the last 10+ years of email marketing , there were several rules you could always count on: -   Subject lines are the key -   Make sure you blend text and images -   Keep your key content above the fold That last one might need a bit of revising though.  Readers no longer [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Case Against Klout. Usually.</title>
		<link>http://blog.aspenms.com/2011/06/28/the-case-against-klout/</link>
		<comments>http://blog.aspenms.com/2011/06/28/the-case-against-klout/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:22:40 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=609</guid>
		<description><![CDATA[Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/06/28/the-case-against-klout/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Are You Relevant?</title>
		<link>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/</link>
		<comments>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:51:45 +0000</pubDate>
		<dc:creator>Ira Dolin</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=584</guid>
		<description><![CDATA[In these times, it doesn&#8217;t take much to delete a message, toss it in the garbage, unsubscribe, etc&#8230; Triage is happening from multiple places, 24&#215;7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So you think you’re ready for an email newsletter?</title>
		<link>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/</link>
		<comments>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 15:00:04 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=577</guid>
		<description><![CDATA[A common refrain during the last two years has been “we need to stay in touch with our (fill in the blank).”  This is often immediately followed by another frequent euphemism, “let’s repurpose content.” Tactically, those two directives manifest themselves into reusing press releases, community relations stories, and public affairs content; modifying them; and turning [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>2011 Trend – Letting Consumers Take the Wheel</title>
		<link>http://blog.aspenms.com/2011/01/19/2011-marketing-trend/</link>
		<comments>http://blog.aspenms.com/2011/01/19/2011-marketing-trend/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:20:25 +0000</pubDate>
		<dc:creator>Garrin Kapecki</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=525</guid>
		<description><![CDATA[At a recent marketing conference, legendary marketer Bob Thacker jokingly stated when he arrived at OfficeMax the marketing budget was so low, he concluded the only way they could afford to get their message out was to hire the best gossipers they could find. That comment was somewhat inspired in that it correlates with what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My SOS to the USPS</title>
		<link>http://blog.aspenms.com/2010/12/20/usps_saturday_mail_delivery/</link>
		<comments>http://blog.aspenms.com/2010/12/20/usps_saturday_mail_delivery/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 14:13:58 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=472</guid>
		<description><![CDATA[While it seems that mail delivery on Saturdays is going the way of Like Cola, cassette tapes, and Sport magazine, let me make a last plea to Postmaster General John Potter.  Are you absolutely sure you want to kill off Saturday home delivery? Saturdays are the one-day each week where Americans have the time to [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/12/20/usps_saturday_mail_delivery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sample Sizes Made Easy! Planning Your Next Direct Marketing Test</title>
		<link>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/</link>
		<comments>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:12:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[response rates]]></category>
		<category><![CDATA[sampling]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=395</guid>
		<description><![CDATA[As a direct marketer, have you ever asked any of these questions: How big should my cell sizes be to test the effectiveness of these new communications pieces? We already did our test…what conclusions can we reach with the response results? I want to hold out a control cell and compare by stimulated group to [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Does Anyone Remember How to K.I.S.S.?</title>
		<link>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/</link>
		<comments>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:26:18 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=362</guid>
		<description><![CDATA[Is it just me, or have we all lost our ability to clearly describe what&#8217;s happening around us?  The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird. As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=279</guid>
		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:  1) Open your ears and close your mouth. Bad response rates and tough economic times erode the most stable [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/19/marketing-to-moms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=212</guid>
		<description><![CDATA[  The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Could Gaming Be the Next Golden Goose for Direct Marketing?</title>
		<link>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:29:32 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=153</guid>
		<description><![CDATA[The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn.  When industry stalwarts like Disney and Amazon start getting involved, I think it&#8217;s time for all of us to start thinking about their marketing [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Patrick O&#8217;Rahilly at the NADA Convention in New Orleans</title>
		<link>http://blog.aspenms.com/2009/01/29/patrick-orahilly-at-nada-convention-in-new-orleans/</link>
		<comments>http://blog.aspenms.com/2009/01/29/patrick-orahilly-at-nada-convention-in-new-orleans/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 00:58:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=131</guid>
		<description><![CDATA[During the NADA convention, Patrick O&#8217;Rahilly, President and CEO of Aspen, spent time with journalists, reporters and bloggers discussing the state of the automotive business.  Pat, a former car dealer, highlighted Aspen&#8217;s focus on helping dealers stregthen their relationships with past, current and prospective owners.]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/29/patrick-orahilly-at-nada-convention-in-new-orleans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics.  Analytics, meet Automotive.  Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time. Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>All Customers are Not Created Equal. The Truth About Retention</title>
		<link>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/</link>
		<comments>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:49:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=21</guid>
		<description><![CDATA[Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away?  How much should you spend to retain a customer?
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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