As a direct marketer, have you ever asked any of these questions:
How big should my cell sizes be to test the effectiveness of these new communications pieces?
We already did our test…what conclusions can we reach with the response results?
I want to hold out a control cell and compare by stimulated group to these controls afterwards…how [...]
Is it just me, or have we all lost our ability to clearly describe what’s happening around us? The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird.
As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers to [...]
With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships. Thus, [...]
There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered paths [...]
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn. When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]
During the NADA convention, Patrick O’Rahilly, President and CEO of Aspen, spent time with journalists, reporters and bloggers discussing the state of the automotive business. Pat, a former car dealer, highlighted Aspen’s focus on helping dealers stregthen their relationships with past, current and prospective owners.
Automotive Industry, meet Analytics.
Analytics, meet Automotive.
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of… For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]
Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away? How much should you spend to retain a customer?