Aspen Marketing was chosen ExactTarget’s Embedded Partner of the Year in the 2009 Subscribers Rule Awards, which recognize the industry’s top email marketing programs. Aspen, an ExactTarget Certified Gold Partner, was chosen from among a pool of nominations by more than 7,000 clients worldwide.
ExactTarget’s Subscribers Rule philosophy stresses the importance of respecting subscribers’ preferences in [...]
Wednesday July 28, DesignChat will be live streaming video of the design and social media discussion with Pete Cashmore. The chat begins at 9pm EST at mashable.com/chat and will last approximately and hour. We will be talking about Mashable.com’s success and how the worlds of social media and design combine to create some of the [...]
In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]
There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. The [...]
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn. When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]