With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing: 1) Open your ears and close your mouth. Bad response rates and tough economic times erode the most stable [...]
There’s been a great deal of press recently on new trends in marketing to Moms. As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines. From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn. When industry stalwarts like Disney and Amazon start getting involved, I think it’s time for all of us to start thinking about their marketing [...]