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	<title>Aspen Marketing Services &#187; Digital Marketing</title>
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	<description>Built to Sell. Engage. Retain</description>
	<lastBuildDate>Tue, 12 Jul 2011 13:49:19 +0000</lastBuildDate>
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		<title>Email That&#8217;s Smart</title>
		<link>http://blog.aspenms.com/2011/07/12/email-thats-smart/</link>
		<comments>http://blog.aspenms.com/2011/07/12/email-thats-smart/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 13:49:19 +0000</pubDate>
		<dc:creator>Ira Dolin</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=653</guid>
		<description><![CDATA[Email is the juggernaut of the digital messaging systems…period.  Recently, a lot has been published about email’s decline, aging user base, and more. Social media and texting have their place for marketers. However, email remains a tried and true, steady performer when executed properly. Email + Texting + Social = A Force for Marketers Texting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First Read: Facebook Video Calls</title>
		<link>http://blog.aspenms.com/2011/07/06/first-read-facebook-skype-video-calls/</link>
		<comments>http://blog.aspenms.com/2011/07/06/first-read-facebook-skype-video-calls/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 19:16:41 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=646</guid>
		<description><![CDATA[This afternoon’s announcement about video calls on Facebook will likely produce a wave of positive news as some social media experts will focus only on the likely jump in the amount of time people will spend on Facebook, the mainstreaming of Facebook and the likely expansion of users within certain demographics. Zuckerberg himself called out [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/07/06/first-read-facebook-skype-video-calls/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Does “above the fold” still apply for email?</title>
		<link>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/</link>
		<comments>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 13:41:02 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=636</guid>
		<description><![CDATA[Over the last 10+ years of email marketing , there were several rules you could always count on: -   Subject lines are the key -   Make sure you blend text and images -   Keep your key content above the fold That last one might need a bit of revising though.  Readers no longer [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Case Against Klout. Usually.</title>
		<link>http://blog.aspenms.com/2011/06/28/the-case-against-klout/</link>
		<comments>http://blog.aspenms.com/2011/06/28/the-case-against-klout/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:22:40 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=609</guid>
		<description><![CDATA[Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Why WOM Matters to Businesses</title>
		<link>http://blog.aspenms.com/2011/03/29/why-wom-matters-to-businesses-infographic/</link>
		<comments>http://blog.aspenms.com/2011/03/29/why-wom-matters-to-businesses-infographic/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 13:15:17 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=595</guid>
		<description><![CDATA[We’re excited about the progress we’ve been making in introducing new strategies, approaches and capabilities to Aspen’s social marketing function in recent months. I’m often asked what makes Aspen different from other social offerings out there. My answer is always the same; we deliver real, measurable outcomes aligned with, not at the expense of, business goals. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media: Top Free Tools</title>
		<link>http://blog.aspenms.com/2011/03/07/social-media-top-free-tools/</link>
		<comments>http://blog.aspenms.com/2011/03/07/social-media-top-free-tools/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 18:52:05 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=589</guid>
		<description><![CDATA[Late last week I had the privilege of participating in a panel discussion about the ROI of social media with senior marketers from Discover, Alberto Culver, NCSA Athletic Recruiting Network, Action for Healthy Kids and Brookfield Zoo. It was interesting to hear how each of these companies and the many organizations in the audience were [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are You Relevant?</title>
		<link>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/</link>
		<comments>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:51:45 +0000</pubDate>
		<dc:creator>Ira Dolin</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=584</guid>
		<description><![CDATA[In these times, it doesn&#8217;t take much to delete a message, toss it in the garbage, unsubscribe, etc&#8230; Triage is happening from multiple places, 24&#215;7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/03/02/marketing-message-relevance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So you think you’re ready for an email newsletter?</title>
		<link>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/</link>
		<comments>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 15:00:04 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=577</guid>
		<description><![CDATA[A common refrain during the last two years has been “we need to stay in touch with our (fill in the blank).”  This is often immediately followed by another frequent euphemism, “let’s repurpose content.” Tactically, those two directives manifest themselves into reusing press releases, community relations stories, and public affairs content; modifying them; and turning [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Death of Email?!</title>
		<link>http://blog.aspenms.com/2011/02/10/death-of-email-exagerated/</link>
		<comments>http://blog.aspenms.com/2011/02/10/death-of-email-exagerated/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 16:37:02 +0000</pubDate>
		<dc:creator>Ira Dolin</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=571</guid>
		<description><![CDATA[When I was asked (by email I might point out) to write this post in response to a recent report that web-based email use was &#8220;declining&#8221; (http://goo.gl/abj8S), I joked that I wasn&#8217;t sure how to respond given the death of email. As well, I couldn&#8217;t quite figure out a brief 140 character response that detailed [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/02/10/death-of-email-exagerated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email and Social.  Social and Email.</title>
		<link>http://blog.aspenms.com/2011/01/25/email-and-social-2011-trends/</link>
		<comments>http://blog.aspenms.com/2011/01/25/email-and-social-2011-trends/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 19:41:24 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=539</guid>
		<description><![CDATA[The debate raged in 2010 about the relevancy of email in an increasingly social world.  You saw popular brands like Ben and Jerry’s supposedly declare an end to their email programs. If email has indeed let Oliver into the house, moved to California, or started selling nostalgic memorabilia, then why did email volume reach its [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/01/25/email-and-social-2011-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=279</guid>
		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:  1) Open your ears and close your mouth. Bad response rates and tough economic times erode the most stable [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/19/marketing-to-moms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Could Gaming Be the Next Golden Goose for Direct Marketing?</title>
		<link>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:29:32 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=153</guid>
		<description><![CDATA[The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn.  When industry stalwarts like Disney and Amazon start getting involved, I think it&#8217;s time for all of us to start thinking about their marketing [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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