Email is the juggernaut of the digital messaging systems…period. Recently, a lot has been published about email’s decline, aging user base, and more. Social media and texting have their place for marketers. However, email remains a tried and true, steady performer when executed properly. Email + Texting + Social = A Force for Marketers Texting [...]
This afternoon’s announcement about video calls on Facebook will likely produce a wave of positive news as some social media experts will focus only on the likely jump in the amount of time people will spend on Facebook, the mainstreaming of Facebook and the likely expansion of users within certain demographics. Zuckerberg himself called out [...]
Over the last 10+ years of email marketing , there were several rules you could always count on: - Subject lines are the key – Make sure you blend text and images – Keep your key content above the fold That last one might need a bit of revising though. Readers no longer [...]
Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]
We’re excited about the progress we’ve been making in introducing new strategies, approaches and capabilities to Aspen’s social marketing function in recent months. I’m often asked what makes Aspen different from other social offerings out there. My answer is always the same; we deliver real, measurable outcomes aligned with, not at the expense of, business goals. The [...]
Late last week I had the privilege of participating in a panel discussion about the ROI of social media with senior marketers from Discover, Alberto Culver, NCSA Athletic Recruiting Network, Action for Healthy Kids and Brookfield Zoo. It was interesting to hear how each of these companies and the many organizations in the audience were [...]
In these times, it doesn’t take much to delete a message, toss it in the garbage, unsubscribe, etc… Triage is happening from multiple places, 24×7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]
A common refrain during the last two years has been “we need to stay in touch with our (fill in the blank).” This is often immediately followed by another frequent euphemism, “let’s repurpose content.” Tactically, those two directives manifest themselves into reusing press releases, community relations stories, and public affairs content; modifying them; and turning [...]
When I was asked (by email I might point out) to write this post in response to a recent report that web-based email use was “declining” (http://goo.gl/abj8S), I joked that I wasn’t sure how to respond given the death of email. As well, I couldn’t quite figure out a brief 140 character response that detailed [...]
The debate raged in 2010 about the relevancy of email in an increasingly social world. You saw popular brands like Ben and Jerry’s supposedly declare an end to their email programs. If email has indeed let Oliver into the house, moved to California, or started selling nostalgic memorabilia, then why did email volume reach its [...]