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	<title>Aspen Marketing Services &#187; Automotive</title>
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		<title>Aspen Marketing Wins ExactTarget Award</title>
		<link>http://blog.aspenms.com/2009/11/20/aspen-marketing-wins-exacttarget-award/</link>
		<comments>http://blog.aspenms.com/2009/11/20/aspen-marketing-wins-exacttarget-award/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 22:02:19 +0000</pubDate>
		<dc:creator>Heather Dueitt</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Agency Awards]]></category>
		<category><![CDATA[e-Strike]]></category>
		<category><![CDATA[ExactTarget]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=367</guid>
		<description><![CDATA[
Aspen Marketing was chosen ExactTarget’s Embedded Partner of the Year in the 2009 Subscribers Rule Awards, which recognize the industry’s top email marketing programs. Aspen, an ExactTarget Certified Gold Partner, was chosen from among a pool of nominations by more than 7,000 clients worldwide.
ExactTarget’s Subscribers Rule philosophy stresses the importance of respecting subscribers’ preferences in [...]]]></description>
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		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=212</guid>
		<description><![CDATA[ 
The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered paths [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>20-Step Game Plan to Win During the Recession</title>
		<link>http://blog.aspenms.com/2009/02/05/20-step-game-plan-to-win-during-the-recession/</link>
		<comments>http://blog.aspenms.com/2009/02/05/20-step-game-plan-to-win-during-the-recession/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 15:21:18 +0000</pubDate>
		<dc:creator>Pat O'Rahilly</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=137</guid>
		<description><![CDATA[Seeing how this economy has affected the auto industry hits close to home.  Having been a former mega car dealer, I can relate with those in the industry who are suffering.  I&#8217;ve always believed that the key to getting through tough times is thinking clearly and strategically, which is why I&#8217;ve developed a list of 20 [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Patrick O&#8217;Rahilly at the NADA Convention in New Orleans</title>
		<link>http://blog.aspenms.com/2009/01/29/patrick-orahilly-at-nada-convention-in-new-orleans/</link>
		<comments>http://blog.aspenms.com/2009/01/29/patrick-orahilly-at-nada-convention-in-new-orleans/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 00:58:29 +0000</pubDate>
		<dc:creator>Heather Dueitt</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=131</guid>
		<description><![CDATA[During the NADA convention, Patrick O&#8217;Rahilly, President and CEO of Aspen, spent time with journalists, reporters and bloggers discussing the state of the automotive business.  Pat, a former car dealer, highlighted Aspen&#8217;s focus on helping dealers stregthen their relationships with past, current and prospective owners.
]]></description>
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		<title>Will Dealership Service Relieve Sales?</title>
		<link>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/</link>
		<comments>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:00:00 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=88</guid>
		<description><![CDATA[High and low-end estimates of US automotive retail sales volume for 2009 are apart by a factor of 2+ million units.  But none dispute the likelihood that ’09 will make the grim figures of ’08 look rosy in comparison.  When coupled with the generally slow traffic seen in dealership service lanes in recent years it [...]]]></description>
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		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics. 
Analytics, meet Automotive. 
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]]]></description>
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		<title>Create Incremental Revenue with Automotive Marketing</title>
		<link>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/</link>
		<comments>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 21:17:45 +0000</pubDate>
		<dc:creator>Kirk Gripenstraw</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[program measurement]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=53</guid>
		<description><![CDATA[The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program.  It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]]]></description>
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