Last month, within the span of 30 minutes, I was able to purchase tickets for a San Diego Chargers game, buy my mom a Kindle for Christmas, set my fantasy football lineup, make reservations at my favorite restaurant, and schedule an appointment to get my oil changed. What’s the big deal, you may be wondering? [...]
Aspen Marketing was chosen ExactTarget’s Embedded Partner of the Year in the 2009 Subscribers Rule Awards, which recognize the industry’s top email marketing programs. Aspen, an ExactTarget Certified Gold Partner, was chosen from among a pool of nominations by more than 7,000 clients worldwide. ExactTarget’s Subscribers Rule philosophy stresses the importance of respecting subscribers’ preferences [...]
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.” But is it really all doom and gloom? Don’t recessions have a way of bringing out innovation and opening up never considered [...]
Seeing how this economy has affected the auto industry hits close to home. Having been a former mega car dealer, I can relate with those in the industry who are suffering. I’ve always believed that the key to getting through tough times is thinking clearly and strategically, which is why I’ve developed a list of 20 [...]
During the NADA convention, Patrick O’Rahilly, President and CEO of Aspen, spent time with journalists, reporters and bloggers discussing the state of the automotive business. Pat, a former car dealer, highlighted Aspen’s focus on helping dealers stregthen their relationships with past, current and prospective owners.
High and low-end estimates of US automotive retail sales volume for 2009 are apart by a factor of 2+ million units. But none dispute the likelihood that ’09 will make the grim figures of ’08 look rosy in comparison. When coupled with the generally slow traffic seen in dealership service lanes in recent years it [...]
Automotive Industry, meet Analytics. Analytics, meet Automotive. Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time. Well it’s “almost” been here for a while, kind of… For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who [...]
The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program. It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]