<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Aspen Marketing Services &#187; Analytics</title>
	<atom:link href="http://blog.aspenms.com/category/analytics/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.aspenms.com</link>
	<description>Built to Sell. Engage. Retain</description>
	<lastBuildDate>Tue, 12 Jul 2011 13:49:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2</generator>
		<item>
		<title>Breaking Insight: WSJ Tackles Social Influence</title>
		<link>http://blog.aspenms.com/2011/02/08/word-of-mouth-influencers/</link>
		<comments>http://blog.aspenms.com/2011/02/08/word-of-mouth-influencers/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 17:29:29 +0000</pubDate>
		<dc:creator>Jeff Bodzewski</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=553</guid>
		<description><![CDATA[Today’s WSJ examines one of the core foundations of word-of-mouth (WOM) marketing (article here: goo.gl/uz6iG) – identify and engage those people who exert the most influence on other consumers to carry your marketing message. The reporter paints an interesting – and at times, unflattering – picture of some existing influencer scoring models and how people [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2011/02/08/word-of-mouth-influencers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Commentary: WSJ Article About Mobile Phone Makers</title>
		<link>http://blog.aspenms.com/2010/12/28/mobile-makers-contested-markets/</link>
		<comments>http://blog.aspenms.com/2010/12/28/mobile-makers-contested-markets/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 14:25:36 +0000</pubDate>
		<dc:creator>Steven Howard</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=497</guid>
		<description><![CDATA[I sent this WSJ article (link here:http://goo.gl/esPmA) around to my teammates Tuesday morning and wanted to share with you, our blog reader. As a user, I&#8217;m not sure that I&#8217;d welcome intrusive ads being pushed to my phone from a competing brand. However: how many of us access content about the car model, motorcycle, boat, home [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/12/28/mobile-makers-contested-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AA drives differentiation and competitive advantage</title>
		<link>http://blog.aspenms.com/2010/12/27/advanced-analytics-competitive-advantage/</link>
		<comments>http://blog.aspenms.com/2010/12/27/advanced-analytics-competitive-advantage/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 15:38:55 +0000</pubDate>
		<dc:creator>Steven Howard</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=487</guid>
		<description><![CDATA[I&#8217;d suggest that we look at how Advanced Analytics, or AA, benefits and supports those organizations that use &#8220;it.&#8221; So, rather than define AA simply as optimization, predictive modeling, forecasting, and all the stat models and analyses we can perform, AA should be recognized as a pathway to drive differentiation and competitive advantage out of [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/12/27/advanced-analytics-competitive-advantage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can companies afford to ignore social media?</title>
		<link>http://blog.aspenms.com/2010/12/16/social_media_gap/</link>
		<comments>http://blog.aspenms.com/2010/12/16/social_media_gap/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 18:35:57 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=447</guid>
		<description><![CDATA[On Oct. 12, 2010, GAP US President Marka Hansen, admitted that GAP “did not do it the right way” and withdrew their new logo (listed on the left, with their old logo on the right) only 7 days after its launch. The cause of the high visibility reversal was caused by the over 2,000 complaints [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/12/16/social_media_gap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sample Sizes Made Easy! Planning Your Next Direct Marketing Test</title>
		<link>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/</link>
		<comments>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:12:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[response rates]]></category>
		<category><![CDATA[sampling]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=395</guid>
		<description><![CDATA[As a direct marketer, have you ever asked any of these questions: How big should my cell sizes be to test the effectiveness of these new communications pieces? We already did our test…what conclusions can we reach with the response results? I want to hold out a control cell and compare by stimulated group to [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>DOE, Rae, Me, Mu$ic to Your Ear Part I – DOE and Test &amp; Learn</title>
		<link>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/</link>
		<comments>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:29:29 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[Test & Learn]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=379</guid>
		<description><![CDATA[&#8220;I know that Direct Mails get higher response rates than FSI&#8217;s in the newspapers but can I justify the higher costs of DM?&#8221; or &#8220;if we launch our new signature product, how do I know it will work and outperform our current  product, especially at a steep 20% discount?&#8221; The former question is one that [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>IBM Veteran Joins Aspen Marketing to Lead Advanced Analytics Division</title>
		<link>http://blog.aspenms.com/2009/08/25/ibm-veteran-joins-aspen-marketing-to-lead-advanced-analytics-division/</link>
		<comments>http://blog.aspenms.com/2009/08/25/ibm-veteran-joins-aspen-marketing-to-lead-advanced-analytics-division/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 19:28:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[MIT]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=350</guid>
		<description><![CDATA[West Chicago, IL, August 25, 2009 &#8211; Aspen Marketing Services, one of the nation&#8217;s largest privately-held marketing services agencies, today announced the hiring of Nathaniel Lin as President of Advanced Analytics. In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive leading-edge CRM, direct marketing, digital [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/08/25/ibm-veteran-joins-aspen-marketing-to-lead-advanced-analytics-division/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=279</guid>
		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:  1) Open your ears and close your mouth. Bad response rates and tough economic times erode the most stable [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/19/marketing-to-moms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Dealership Service Relieve Sales?</title>
		<link>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/</link>
		<comments>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:00:00 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=88</guid>
		<description><![CDATA[High and low-end estimates of US automotive retail sales volume for 2009 are apart by a factor of 2+ million units.  But none dispute the likelihood that ’09 will make the grim figures of ’08 look rosy in comparison.  When coupled with the generally slow traffic seen in dealership service lanes in recent years it [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics.  Analytics, meet Automotive.  Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time. Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Analytics: Assessing Your Capabilities is Critical in 2009</title>
		<link>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/</link>
		<comments>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 15:33:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[capablities]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=70</guid>
		<description><![CDATA[As an Analytics group that serves a lot of clients directly, we face a lot of headwinds.  I see it all the time from small and large companies alike – do these sound familiar?   “Analytics – we’ve got that covered.” “We already do that here.”  “We have our smart guys on board.” To quote [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Create Incremental Revenue with Automotive Marketing</title>
		<link>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/</link>
		<comments>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 21:17:45 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[program measurement]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=53</guid>
		<description><![CDATA[The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program.  It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where’s the Control Group?</title>
		<link>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/</link>
		<comments>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 18:58:47 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[campaign measurement]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=43</guid>
		<description><![CDATA[The basic methodology for evaluating consumer marketing event performance is so widely known that it hardly needs to be mentioned: classic experimental design –whether ‘test vs. control’ or ‘pre-test/post-test’ observation&#8211; is the universally preferred method.  But often it is not practical or even possible to execute an event in the context of an experimental design: [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Segmentation &#8211; Treasure or Trash?</title>
		<link>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/</link>
		<comments>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 18:27:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=30</guid>
		<description><![CDATA[If I had a nickel for every time I heard about the horrific failures of segmentation… The truth is that segmentation really is in the eye of the beholder. Let me make a statement that is a bit overreaching (but hey, that’s a blog):

Most of the time, segmentation does not work.

The good news? Segmentation can work if it’s done properly, but that’s easier said than done.
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All Customers are Not Created Equal. The Truth About Retention</title>
		<link>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/</link>
		<comments>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:49:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=21</guid>
		<description><![CDATA[Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away?  How much should you spend to retain a customer?
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predictive Modeling in 11 Steps</title>
		<link>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/</link>
		<comments>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 16:41:00 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[marketing model]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[predictive modeling]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=23</guid>
		<description><![CDATA[The analytics industry is becoming ever more sophisticated and advanced.  Nearly every week, we hear about a new analytics innovation that involves a new technique, a new area of data or a new approach to an old problem that enables some company make a significant step forward in how they are analyzing their customer base [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Electronic Billing and Payment Linked with Higher Customer Retention &amp; Profitability</title>
		<link>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/</link>
		<comments>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 13:00:00 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[checkfree]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[e-bill]]></category>
		<category><![CDATA[suntrust]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=26</guid>
		<description><![CDATA[A new SunTrust Bank and CheckFree Corporation study reveals a clear link between electronic billing and payment habits and higher account balances, customer loyalty and profitability.
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Experimental Design in Direct Marketing</title>
		<link>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 18:17:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[Experimental design]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=28</guid>
		<description><![CDATA[In today’s world of decreased marketing budgets, optimal testing of Direct Mail, Email Campaigns or Web marketing is essential.  Industry in general has historically adopted a split test approach, where a list is divided into a test group and a control group.  Now, there’s a new game in town: Experimental design.
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

