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	<title>Aspen Marketing Services &#187; Analytics</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Not Getting ROI on Your Digital Analytics Investment? Get on a Data Fitness Program.</title>
		<link>http://blog.aspenms.com/2010/03/05/not-getting-roi-on-your-digitalanalytics-investment-get-on-a-data-fitness-program/</link>
		<comments>http://blog.aspenms.com/2010/03/05/not-getting-roi-on-your-digitalanalytics-investment-get-on-a-data-fitness-program/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 06:45:57 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=429</guid>
		<description><![CDATA[Analytics tools are like fitness equipment.  They are a means to an end.  Simply implementing a tool won&#8217;t get you anywhere.  That&#8217;s like buying a treadmill and never getting on it.
The purpose of the tool is to gain valuable insights to improve your online presence.  I hear clients and analysts constantly talking about why they [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/03/05/not-getting-roi-on-your-digitalanalytics-investment-get-on-a-data-fitness-program/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sample Sizes Made Easy! Planning Your Next Direct Marketing Test</title>
		<link>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/</link>
		<comments>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:12:11 +0000</pubDate>
		<dc:creator>Sean McKeown, Ph.D.</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[response rates]]></category>
		<category><![CDATA[sampling]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=395</guid>
		<description><![CDATA[As a direct marketer, have you ever asked any of these questions:
How big should my cell sizes be to test the effectiveness of these new communications pieces?
We already did our test…what conclusions can we reach with the response results?
I want to hold out a control cell and compare by stimulated group to these controls afterwards…how [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/02/09/sample-sizes-made-easy-planning-next-direct-marketing-test/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>DOE, Rae, Me, Mu$ic to Your Ear Part I – DOE and Test &amp; Learn</title>
		<link>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/</link>
		<comments>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:29:29 +0000</pubDate>
		<dc:creator>Nathaniel Lin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[Test & Learn]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=379</guid>
		<description><![CDATA[
&#8220;I know that Direct Mails get higher response rates than FSI&#8217;s in the newspapers but can I justify the higher costs of DM?&#8221; or &#8220;if we launch our new signature product, how do I know it will work and outperform our current  product, especially at a steep 20% discount?&#8221; 
The former question is one that [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media 101:  Understanding Twitter, Facebook and How the Impact Your Bottom Line</title>
		<link>http://blog.aspenms.com/2009/09/18/social-media-101-twitter-facebook-impact-your-bottom-lin/</link>
		<comments>http://blog.aspenms.com/2009/09/18/social-media-101-twitter-facebook-impact-your-bottom-lin/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 18:15:42 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=354</guid>
		<description><![CDATA[We had an amazing turn out for my Social Media 101 seminar at last week&#8217;s show at AmericasMart Atlanta. As promised, here is the slide deck and some useful links from the presentation.

For those of you that weren&#8217;t able to attend, here are a few key points and some notes to keep in mind when [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/09/18/social-media-101-twitter-facebook-impact-your-bottom-lin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IBM Veteran Joins Aspen Marketing to Lead Advanced Analytics Division</title>
		<link>http://blog.aspenms.com/2009/08/25/ibm-veteran-joins-aspen-marketing-to-lead-advanced-analytics-division/</link>
		<comments>http://blog.aspenms.com/2009/08/25/ibm-veteran-joins-aspen-marketing-to-lead-advanced-analytics-division/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 19:28:02 +0000</pubDate>
		<dc:creator>Heather Dueitt</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[MIT]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=350</guid>
		<description><![CDATA[West Chicago, IL, August 25, 2009 &#8211; Aspen Marketing Services, one of the nation&#8217;s largest privately-held marketing services agencies, today announced the hiring of Nathaniel Lin as President of Advanced Analytics.
In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive leading-edge CRM, direct marketing, digital and [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/08/25/ibm-veteran-joins-aspen-marketing-to-lead-advanced-analytics-division/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=279</guid>
		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
 1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships.  Thus, [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Moms</title>
		<link>http://blog.aspenms.com/2009/03/19/marketing-to-moms/</link>
		<comments>http://blog.aspenms.com/2009/03/19/marketing-to-moms/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 22:32:49 +0000</pubDate>
		<dc:creator>Jill Draper</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=230</guid>
		<description><![CDATA[There&#8217;s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it&#8217;s no wonder Moms are making headlines.  From DM News to Marketing Daily &#8212; for marketers, the message is clear that traditional channels [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/19/marketing-to-moms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Tools Bring Online Community to Real World Events</title>
		<link>http://blog.aspenms.com/2009/02/17/social-tools-online-community-real-world-events/</link>
		<comments>http://blog.aspenms.com/2009/02/17/social-tools-online-community-real-world-events/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 15:23:03 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[omniture summit]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=181</guid>
		<description><![CDATA[I&#8217;ll be coming to you live from Omniture Summit 2009 in Salt Lake City this week.  Before arriving, I already had restaurant recommendations from friends of friends on Facebook, up-to-the-minute logistical information about shuttle transfers from the airport (Thanks, Shelby!), and details about presentations that I don&#8217;t want to miss via Twitter.
It occurs to me [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/02/17/social-tools-online-community-real-world-events/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Meet at Omniture Summit 2009</title>
		<link>http://blog.aspenms.com/2009/02/16/meet-aspen-omniture-summit-2009/</link>
		<comments>http://blog.aspenms.com/2009/02/16/meet-aspen-omniture-summit-2009/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 15:27:07 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[salt lake city]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=170</guid>
		<description><![CDATA[
I&#8217;ll be at Omniture Summit in Salt Lake City this week and would love to meet with anyone else who will be there.  I&#8217;d love to meet with you to talk about all things web analytics, predictive modeling, and social media.
Please send me your contact info through the comment form on this post or a tweet [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/02/16/meet-aspen-omniture-summit-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Dealership Service Relieve Sales?</title>
		<link>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/</link>
		<comments>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:00:00 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=88</guid>
		<description><![CDATA[High and low-end estimates of US automotive retail sales volume for 2009 are apart by a factor of 2+ million units.  But none dispute the likelihood that ’09 will make the grim figures of ’08 look rosy in comparison.  When coupled with the generally slow traffic seen in dealership service lanes in recent years it [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics. 
Analytics, meet Automotive. 
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Analytics: Assessing Your Capabilities is Critical in 2009</title>
		<link>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/</link>
		<comments>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 15:33:13 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[capablities]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=70</guid>
		<description><![CDATA[As an Analytics group that serves a lot of clients directly, we face a lot of headwinds.  I see it all the time from small and large companies alike – do these sound familiar?
 
“Analytics – we’ve got that covered.”
“We already do that here.”
 “We have our smart guys on board.”
To quote Val Kilmer&#8217;s Doc Holiday in [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Create Incremental Revenue with Automotive Marketing</title>
		<link>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/</link>
		<comments>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 21:17:45 +0000</pubDate>
		<dc:creator>Kirk Gripenstraw</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[program measurement]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=53</guid>
		<description><![CDATA[The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program.  It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where’s the Control Group?</title>
		<link>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/</link>
		<comments>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 18:58:47 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[campaign measurement]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=43</guid>
		<description><![CDATA[The basic methodology for evaluating consumer marketing event performance is so widely known that it hardly needs to be mentioned: classic experimental design –whether ‘test vs. control’ or ‘pre-test/post-test’ observation&#8211; is the universally preferred method.  But often it is not practical or even possible to execute an event in the context of an experimental design: [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Segmentation &#8211; Treasure or Trash?</title>
		<link>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/</link>
		<comments>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 18:27:00 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=30</guid>
		<description><![CDATA[If I had a nickel for every time I heard about the horrific failures of segmentation… The truth is that segmentation really is in the eye of the beholder. Let me make a statement that is a bit overreaching (but hey, that’s a blog):

Most of the time, segmentation does not work.

The good news? Segmentation can work if it’s done properly, but that’s easier said than done.
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All Customers are Not Created Equal. The Truth About Retention</title>
		<link>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/</link>
		<comments>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:49:30 +0000</pubDate>
		<dc:creator>Sean McKeown, Ph.D.</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=21</guid>
		<description><![CDATA[Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away?  How much should you spend to retain a customer?
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/02/08/all-customers-are-not-created-equal-the-truth-about-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predictive Modeling in 11 Steps</title>
		<link>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/</link>
		<comments>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 16:41:00 +0000</pubDate>
		<dc:creator>Kirk Gripenstraw</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[marketing model]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[predictive modeling]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=23</guid>
		<description><![CDATA[The analytics industry is becoming ever more sophisticated and advanced.  Nearly every week, we hear about a new analytics innovation that involves a new technique, a new area of data or a new approach to an old problem that enables some company make a significant step forward in how they are analyzing their customer base [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Electronic Billing and Payment Linked with Higher Customer Retention &amp; Profitability</title>
		<link>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/</link>
		<comments>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 13:00:00 +0000</pubDate>
		<dc:creator>Kirk Gripenstraw</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[checkfree]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[e-bill]]></category>
		<category><![CDATA[suntrust]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=26</guid>
		<description><![CDATA[A new SunTrust Bank and CheckFree Corporation study reveals a clear link between electronic billing and payment habits and higher account balances, customer loyalty and profitability.
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Experimental Design in Direct Marketing</title>
		<link>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 18:17:41 +0000</pubDate>
		<dc:creator>Sean Groer</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[Experimental design]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=28</guid>
		<description><![CDATA[In today’s world of decreased marketing budgets, optimal testing of Direct Mail, Email Campaigns or Web marketing is essential.  Industry in general has historically adopted a split test approach, where a list is divided into a test group and a control group.  Now, there’s a new game in town: Experimental design.
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
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