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	<title>Aspen Marketing Services &#187; Will Hakes</title>
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	<link>http://blog.aspenms.com</link>
	<description>Built to Sell. Engage. Retain</description>
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		<title>Fulfillment : Your Data Holds the Key</title>
		<link>http://blog.aspenms.com/2009/03/27/fulfillment-your-data-holds-the-key/</link>
		<comments>http://blog.aspenms.com/2009/03/27/fulfillment-your-data-holds-the-key/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 16:00:47 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=249</guid>
		<description><![CDATA[
I just published an article through Target Marketing on taking time to take a fresh look at how you are cross-selling/upselling in an online environment.
Please have a read&#8230; hopefully it will inspire some thought on how to combine your online data with your targeting strategy.
To put some structure around developing an approach, think about your online environment in [...]]]></description>
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		<title>Automotive Analytics: Discipline Drives Results</title>
		<link>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/</link>
		<comments>http://blog.aspenms.com/2009/01/23/automotive-analytics-discipline-drives-results/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 20:00:31 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=75</guid>
		<description><![CDATA[Automotive Industry, meet Analytics. 
Analytics, meet Automotive. 
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of…  For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]]]></description>
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		<title>Marketing Analytics: Assessing Your Capabilities is Critical in 2009</title>
		<link>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/</link>
		<comments>http://blog.aspenms.com/2009/01/23/marketing-analytics-assessing-your-capabilities-is-critical/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 15:33:13 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[capablities]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=70</guid>
		<description><![CDATA[As an Analytics group that serves a lot of clients directly, we face a lot of headwinds.  I see it all the time from small and large companies alike – do these sound familiar?
 
“Analytics – we’ve got that covered.”
“We already do that here.”
 “We have our smart guys on board.”
To quote Val Kilmer&#8217;s Doc Holiday in [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Segmentation &#8211; Treasure or Trash?</title>
		<link>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/</link>
		<comments>http://blog.aspenms.com/2008/12/19/marketing-segmentation-treasure-or-trash/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 18:27:00 +0000</pubDate>
		<dc:creator>Will Hakes</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=30</guid>
		<description><![CDATA[If I had a nickel for every time I heard about the horrific failures of segmentation… The truth is that segmentation really is in the eye of the beholder. Let me make a statement that is a bit overreaching (but hey, that’s a blog):

Most of the time, segmentation does not work.

The good news? Segmentation can work if it’s done properly, but that’s easier said than done.
]]></description>
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