Will Hakes
Will Hakes is the President of Aspen Analytics. He is a recognized industry leader in the areas of predictive analytics, CRM, database marketing and analytics with over twelve years of experience in these fields. Will applies analytics to a vast array of complex business problems for Fortune 100 clients and works primarily in the telecommunications, CPG, automotive, hospitality and financial services industries. He frequently lectures to present key findings on topics like CRM, Web Analytics and Data Mining in both business and university settings. He oversees the team of analytics professionals to ensure that even the most advanced computational solutions are clear, practical and measurable for every client. Will earned a BS in International Affairs from Georgia Tech. He also holds an MBA, an MS and a PhD in Decision Sciences from Georgia State University.
Posts by Will
January 23, 2009
Posted in: Analytics, Automotive, Direct Marketing, Response Marketing
January 23, 2009
Posted in: Analytics