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	<title>Aspen Marketing Services &#187; Todd McNab</title>
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	<link>http://blog.aspenms.com</link>
	<description>Built to Sell. Engage. Retain</description>
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		<title>Does “above the fold” still apply for email?</title>
		<link>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/</link>
		<comments>http://blog.aspenms.com/2011/07/05/does-above-the-fold-still-apply-for-email-2/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 13:41:02 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=636</guid>
		<description><![CDATA[Over the last 10+ years of email marketing , there were several rules you could always count on: -   Subject lines are the key -   Make sure you blend text and images -   Keep your key content above the fold That last one might need a bit of revising though.  Readers no longer [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>So you think you’re ready for an email newsletter?</title>
		<link>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/</link>
		<comments>http://blog.aspenms.com/2011/02/17/email-newsletter-best-practice/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 15:00:04 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=577</guid>
		<description><![CDATA[A common refrain during the last two years has been “we need to stay in touch with our (fill in the blank).”  This is often immediately followed by another frequent euphemism, “let’s repurpose content.” Tactically, those two directives manifest themselves into reusing press releases, community relations stories, and public affairs content; modifying them; and turning [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email and Social.  Social and Email.</title>
		<link>http://blog.aspenms.com/2011/01/25/email-and-social-2011-trends/</link>
		<comments>http://blog.aspenms.com/2011/01/25/email-and-social-2011-trends/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 19:41:24 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=539</guid>
		<description><![CDATA[The debate raged in 2010 about the relevancy of email in an increasingly social world.  You saw popular brands like Ben and Jerry’s supposedly declare an end to their email programs. If email has indeed let Oliver into the house, moved to California, or started selling nostalgic memorabilia, then why did email volume reach its [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My SOS to the USPS</title>
		<link>http://blog.aspenms.com/2010/12/20/usps_saturday_mail_delivery/</link>
		<comments>http://blog.aspenms.com/2010/12/20/usps_saturday_mail_delivery/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 14:13:58 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=472</guid>
		<description><![CDATA[While it seems that mail delivery on Saturdays is going the way of Like Cola, cassette tapes, and Sport magazine, let me make a last plea to Postmaster General John Potter.  Are you absolutely sure you want to kill off Saturday home delivery? Saturdays are the one-day each week where Americans have the time to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Anyone Remember How to K.I.S.S.?</title>
		<link>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/</link>
		<comments>http://blog.aspenms.com/2009/11/09/does-anyone-remember-how-to-k-i-s-s/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:26:18 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=362</guid>
		<description><![CDATA[Is it just me, or have we all lost our ability to clearly describe what&#8217;s happening around us?  The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird. As agencies, we are struggling lately with one of our core “reasons for being” – making things easier for consumers [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Clash of Airline Loyalty Card Titans</title>
		<link>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/</link>
		<comments>http://blog.aspenms.com/2009/07/22/clash-of-airline-loyalty-card-titans/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 16:00:06 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[airline rewards]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[U.S. Bank]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=298</guid>
		<description><![CDATA[You have to love U.S. Bank&#8217;s aggressive play to retain customers in danger of trading their NWA WorldPerks Visa cards for the Delta SkyMiles AMEX. It reminds us that while credit card marketing may be down &#8211; it is certainly not out. U.S. Bank&#8217;s &#8220;FlexPerks Travel Reward Visa&#8221; is one of the clearest indications yet [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Oldies but Goodies</title>
		<link>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/</link>
		<comments>http://blog.aspenms.com/2009/04/17/oldies-but-goodies/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:53:36 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=279</guid>
		<description><![CDATA[With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond?  Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:  1) Open your ears and close your mouth. Bad response rates and tough economic times erode the most stable [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reports of My Death Have Been Greatly Exaggerated</title>
		<link>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/</link>
		<comments>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:45:43 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Response Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[casino]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=212</guid>
		<description><![CDATA[  The drumbeat of direct mail&#8217;s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say &#8220;Dow Jones.&#8221;  But is it really all doom and gloom?  Don&#8217;t recessions have a way of bringing out innovation and opening up never considered [...]]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2009/03/06/the-reports-of-my-death-have-been-greatly-exaggerated/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Could Gaming Be the Next Golden Goose for Direct Marketing?</title>
		<link>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2009/02/06/could-gaming-be-the-next-golden-goose-for-direct-marketing/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:29:32 +0000</pubDate>
		<dc:creator>Todd McNab</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=153</guid>
		<description><![CDATA[The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn.  When industry stalwarts like Disney and Amazon start getting involved, I think it&#8217;s time for all of us to start thinking about their marketing [...]]]></description>
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		<slash:comments>3</slash:comments>
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