Sean McKeown, Ph.D.
Sean McKeown, Ph.D. Director, Analytics Sean completed his Ph.D. in statistics and has spent his entire 14-year career in the field of marketing. Sean’s work tenure has been spent mostly on the consulting/vendor side, where he has applied his analytic background and experience to clients in the telecommunications, computer hardware/software, automotive, retail, and financial services sectors. His marketing experience has been developed through a myriad of market and competitive conditions in both B2C and B2B business lines and multiple marketing channels – direct mail, email, and mass media. Another key strength of Sean’s is the development of high-impact marketing programs for push-pull marketing strategies, honed through several of experience helping corporate marketing groups succeed trough use of field sales forces. Sean is a selfless team player whose key talent is creating and supporting clear information-based marketing strategies from complex and disparate information on customers, markets, and competitors. Sean is based in our Atlanta office.
Posts by Sean
February 09, 2010
Posted in: Analytics, Direct Marketing
February 08, 2008
Posted in: Analytics, Direct Marketing, Response Marketing