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	<title>Aspen Marketing Services &#187; Sean Groer</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Experimental Design in Direct Marketing</title>
		<link>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/</link>
		<comments>http://blog.aspenms.com/2007/10/03/experimental-design-in-direct-marketing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 18:17:41 +0000</pubDate>
		<dc:creator>Sean Groer</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[Experimental design]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=28</guid>
		<description><![CDATA[In today’s world of decreased marketing budgets, optimal testing of Direct Mail, Email Campaigns or Web marketing is essential.  Industry in general has historically adopted a split test approach, where a list is divided into a test group and a control group.  Now, there’s a new game in town: Experimental design.
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