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	<title>Aspen Marketing Services &#187; Nathaniel Lin</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>DOE, Rae, Me, Mu$ic to Your Ear Part I – DOE and Test &amp; Learn</title>
		<link>http://blog.aspenms.com/2010/01/27/doe-rae-me-muic-to-your-ear-part-i-%e2%80%93-doe-and-test-learn/</link>
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		<pubDate>Wed, 27 Jan 2010 16:29:29 +0000</pubDate>
		<dc:creator>Nathaniel Lin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[Test & Learn]]></category>

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		<description><![CDATA[
&#8220;I know that Direct Mails get higher response rates than FSI&#8217;s in the newspapers but can I justify the higher costs of DM?&#8221; or &#8220;if we launch our new signature product, how do I know it will work and outperform our current  product, especially at a steep 20% discount?&#8221; 
The former question is one that [...]]]></description>
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