Mike Grismore

Mike Grismore is a Director of Analytics at Aspen Marketing Services. He has over 20 years of experience working on the client-side and as a consultant in various industries including telecommunications, banking, mortgage, financial services, hospitality, gaming, sports and entertainment, retail, and non-profit. He has experience implementing analytical solutions to help companies maximize their marketing ROI. His primary interest is to use various data mining and statistical techniques throughout the customer lifecycle to maximize customer lifetime value. Mike received a B.S. degree in Systems Analysis from Miami University (OH) and an MBA from the University of Michigan. He is located in Aspen’s Atlanta office.

Posts by Mike

All Customers are Not Created Equal. The Truth About Retention
February 08, 2008
Posted in: Analytics, Direct Marketing, Response Marketing