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	<title>Aspen Marketing Services &#187; Aspen Contributor</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Create Incremental Revenue with Automotive Marketing</title>
		<link>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/</link>
		<comments>http://blog.aspenms.com/2009/01/20/create-incremental-revenue-with-automotive-marketing/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 21:17:45 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[program measurement]]></category>
		<category><![CDATA[response]]></category>

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		<description><![CDATA[The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program.  It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]]]></description>
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		<title>Predictive Modeling in 11 Steps</title>
		<link>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/</link>
		<comments>http://blog.aspenms.com/2008/02/01/predictive-modeling-in-11-steps/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 16:41:00 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[marketing model]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[predictive modeling]]></category>

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		<description><![CDATA[The analytics industry is becoming ever more sophisticated and advanced.  Nearly every week, we hear about a new analytics innovation that involves a new technique, a new area of data or a new approach to an old problem that enables some company make a significant step forward in how they are analyzing their customer base [...]]]></description>
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		<title>Electronic Billing and Payment Linked with Higher Customer Retention &amp; Profitability</title>
		<link>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/</link>
		<comments>http://blog.aspenms.com/2007/11/09/electronic-billing-and-payment-linked-with-higher-customer-retention-profitability/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 13:00:00 +0000</pubDate>
		<dc:creator>Aspen Contributor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[checkfree]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[e-bill]]></category>
		<category><![CDATA[suntrust]]></category>
		<category><![CDATA[whitepaper]]></category>

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		<description><![CDATA[A new SunTrust Bank and CheckFree Corporation study reveals a clear link between electronic billing and payment habits and higher account balances, customer loyalty and profitability.
]]></description>
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