Kirk Gripenstraw

Kirk Gripenstraw is the Senior Director of Analytics at Aspen Marketing. He has fifteen years experience in custom modeling, segmentation, and business analytics. Leveraging customer data to help meet and exceed business objectives has been a consistent theme in his professional career, which has spanned a diverse mix of industries. Before joining Aspen, Kirk was president of analytics for Peak Data Solutions, where he was responsible for the development and delivery of analytic products and services to leading financial services companies. Kirk also formerly held numerous management and analytic roles at Fair Isaac, the leading analytic credit scoring company. Kirk is a graduate of Stanford University in Stanford, CA. From Stanford, he received a M.S. Degree in Industrial Engineering, a B.S. degree in Industrial Engineering, and a B.A. degree in Political Science.

Posts by Kirk

Create Incremental Revenue with Automotive Marketing
January 20, 2009
Posted in: Analytics, Automotive
Predictive Modeling in 11 Steps
February 01, 2008
Posted in: Analytics
Electronic Billing and Payment Linked with Higher Customer Retention & Profitability
November 09, 2007
Posted in: Analytics, Financial Services