Ira Dolin

 Senior-level professional background with innovative Digital marketing/promotional experience and corporate and agency background.  Subject matter expert (SME) in email marketing; acquisition, cultivation, retention and win back strategies.  Garners rich experience and deep understanding of the automotive, financial services, CPG, QSR, retail and travel verticals.  A forward thinking leader with exceptional communication skills. Keen ability to assess organizational strengths, find improvement opportunities and improve business processes and financial performance. Strong understanding of budgets and management of P&L’s. Industry Awards/Value Added Capabilities:  Public speaker at numerous industry related events  Exceptional expertise in the strategic, design, development and deployment functions of the email marketing channel--DMA ECHO Award winner  Award-winning abilities to provide strategic branding, direct marketing methodologies, media planning, and technical strategy services--3 time Reggie Award winner  Well-versed in both traditional and newer digital and promotional disciplines that effectively communicate on a one-to-one level  Drives business performance and cultivates long-term relationships with consumers, accountable for acquiring over 40MM email addresses and permissions across a variety of clients  Methodical and detail-oriented project management from start to finish  Experience in building Internet marketing teams/departments. Designed, developed and implemented a complete project management process  Deep experience with online usability and interaction design

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