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	<title>Aspen Marketing Services &#187; Frank Popyk</title>
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	<description>Built to Sell. Engage. Retain</description>
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		<title>Will Dealership Service Relieve Sales?</title>
		<link>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/</link>
		<comments>http://blog.aspenms.com/2009/01/24/will-dealership-service-relive-sales/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:00:00 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Automotive]]></category>

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		<description><![CDATA[High and low-end estimates of US automotive retail sales volume for 2009 are apart by a factor of 2+ million units.  But none dispute the likelihood that ’09 will make the grim figures of ’08 look rosy in comparison.  When coupled with the generally slow traffic seen in dealership service lanes in recent years it [...]]]></description>
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		<title>Where’s the Control Group?</title>
		<link>http://blog.aspenms.com/2009/01/20/maximizing-the-validity-of-consumer-marketing-event-performance-measurement-when-a-control-group-is-not-a-possibility/</link>
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		<pubDate>Tue, 20 Jan 2009 18:58:47 +0000</pubDate>
		<dc:creator>Frank Popyk</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[campaign measurement]]></category>

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		<description><![CDATA[The basic methodology for evaluating consumer marketing event performance is so widely known that it hardly needs to be mentioned: classic experimental design –whether ‘test vs. control’ or ‘pre-test/post-test’ observation&#8211; is the universally preferred method.  But often it is not practical or even possible to execute an event in the context of an experimental design: [...]]]></description>
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