Frank Popyk
Frank Popyk is a Director of Analytics at Aspen Marketing Services. For more than 15 years Frank has worked with a variety of agencies and independent consultancies, principally serving clients in the automotive, recreational marine, residential construction, commercial insurance, and sports and entertainment industries. His specializations are program and market evaluations geared toward account planning and the optimization of marketing expenditures. Product integrations and placements have also defined Frank’s work, as have CRM, direct, and event/experiential marketing. Frank earned a B.A. at University of Michigan (Dearborn), as well as an M.A. and a PhD. from Wayne State University. He also studied at the University of Windsor (Ontario, Canada) and Jagellonian University (Krakow, Poland). Frank is located in Aspen’s Detroit office.