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	<title>Aspen Marketing Services &#187; Greg Asman</title>
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	<link>http://blog.aspenms.com</link>
	<description>Built to Sell. Engage. Retain</description>
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		<title>Not Getting ROI on Your Digital Analytics Investment? Get on a Data Fitness Program.</title>
		<link>http://blog.aspenms.com/2010/03/05/not-getting-roi-on-your-digitalanalytics-investment-get-on-a-data-fitness-program/</link>
		<comments>http://blog.aspenms.com/2010/03/05/not-getting-roi-on-your-digitalanalytics-investment-get-on-a-data-fitness-program/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 06:45:57 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=429</guid>
		<description><![CDATA[Analytics tools are like fitness equipment.  They are a means to an end.  Simply implementing a tool won&#8217;t get you anywhere.  That&#8217;s like buying a treadmill and never getting on it.
The purpose of the tool is to gain valuable insights to improve your online presence.  I hear clients and analysts constantly talking about why they [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media 101:  Understanding Twitter, Facebook and How the Impact Your Bottom Line</title>
		<link>http://blog.aspenms.com/2009/09/18/social-media-101-twitter-facebook-impact-your-bottom-lin/</link>
		<comments>http://blog.aspenms.com/2009/09/18/social-media-101-twitter-facebook-impact-your-bottom-lin/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 18:15:42 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=354</guid>
		<description><![CDATA[We had an amazing turn out for my Social Media 101 seminar at last week&#8217;s show at AmericasMart Atlanta. As promised, here is the slide deck and some useful links from the presentation.

For those of you that weren&#8217;t able to attend, here are a few key points and some notes to keep in mind when [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>One Question Poll:  Social Marketing Responsibilities</title>
		<link>http://blog.aspenms.com/2009/03/07/social-marketing-responsibilities-poll/</link>
		<comments>http://blog.aspenms.com/2009/03/07/social-marketing-responsibilities-poll/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 16:02:07 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[surveys and polls]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=224</guid>
		<description><![CDATA[This is a simple poll to get a feel for who is responsible for your organization&#8217;s social marketing activities. Results will be posted right here on the Aspen Marketing Services blog.  Thanks for helping!
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Tools Bring Online Community to Real World Events</title>
		<link>http://blog.aspenms.com/2009/02/17/social-tools-online-community-real-world-events/</link>
		<comments>http://blog.aspenms.com/2009/02/17/social-tools-online-community-real-world-events/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 15:23:03 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[omniture summit]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=181</guid>
		<description><![CDATA[I&#8217;ll be coming to you live from Omniture Summit 2009 in Salt Lake City this week.  Before arriving, I already had restaurant recommendations from friends of friends on Facebook, up-to-the-minute logistical information about shuttle transfers from the airport (Thanks, Shelby!), and details about presentations that I don&#8217;t want to miss via Twitter.
It occurs to me [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Meet at Omniture Summit 2009</title>
		<link>http://blog.aspenms.com/2009/02/16/meet-aspen-omniture-summit-2009/</link>
		<comments>http://blog.aspenms.com/2009/02/16/meet-aspen-omniture-summit-2009/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 15:27:07 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[salt lake city]]></category>

		<guid isPermaLink="false">http://blog.aspenms.com/?p=170</guid>
		<description><![CDATA[
I&#8217;ll be at Omniture Summit in Salt Lake City this week and would love to meet with anyone else who will be there.  I&#8217;d love to meet with you to talk about all things web analytics, predictive modeling, and social media.
Please send me your contact info through the comment form on this post or a tweet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Actionable Analytics</title>
		<link>http://blog.aspenms.com/2009/01/19/actionable-analytics/</link>
		<comments>http://blog.aspenms.com/2009/01/19/actionable-analytics/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 18:56:00 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[KPIs]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=31</guid>
		<description><![CDATA[We&#8217;ve all heard the &#8220;actionable vs. interesting&#8221; argument before:
There is a surplus of interesting information that you will be able to determine from your Web Analytics package, but not all of it is actionable.
For example, it may be interesting for a marketer to know how many visitors use IE versus Firefox, but it isn&#8217;t necessarily [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coolest Retail Experience Ever!</title>
		<link>http://blog.aspenms.com/2008/02/15/coolest-retail-experience-ever/</link>
		<comments>http://blog.aspenms.com/2008/02/15/coolest-retail-experience-ever/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 14:18:24 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Retail Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[data capture]]></category>
		<category><![CDATA[Data Collection]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=20</guid>
		<description><![CDATA[She then asked me the eight words that will change marketers’ ability to tie customer data to future marketing campaigns:

“Would you like your receipt emailed to you?”
]]></description>
		<wfw:commentRss>http://blog.aspenms.com/2008/02/15/coolest-retail-experience-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measure How Well Online Ad Campaign Response Drives Offline Purchasing</title>
		<link>http://blog.aspenms.com/2007/10/03/measure-how-well-online-ad-campaign-response-drives-offline-purchasing/</link>
		<comments>http://blog.aspenms.com/2007/10/03/measure-how-well-online-ad-campaign-response-drives-offline-purchasing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 18:12:38 +0000</pubDate>
		<dc:creator>Greg Asman</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[campaign measurement]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[segementation]]></category>

		<guid isPermaLink="false">http://www.aspenanalytics.com/aspenblog/?p=29</guid>
		<description><![CDATA[We’re working with a client who’s got a problem. They want to measure the effectiveness of a new banner campaign that’s rolling out. The challenge is that they don’t sell anything on their website – all sales occur through their retail distribution partners (major consumer electronics chains and online retailers)  – and they don't "own" the full sales funnel.

This issue is pretty common and has been the million dollar (probably much more than that’s been spent trying to answer this) question for advertisers – how do you measure effectiveness of a campaign if you can’t track through the entire sales process?

]]></description>
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		<slash:comments>1</slash:comments>
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