Email is the juggernaut of the digital messaging systems…period. Recently, a lot has been published about email’s decline, aging user base, and more. Social media and texting have their place for marketers. However, email remains a tried and true, steady performer when executed properly. Email + Texting + Social = A Force for Marketers Texting [...]
This afternoon’s announcement about video calls on Facebook will likely produce a wave of positive news as some social media experts will focus only on the likely jump in the amount of time people will spend on Facebook, the mainstreaming of Facebook and the likely expansion of users within certain demographics. Zuckerberg himself called out [...]
Over the last 10+ years of email marketing , there were several rules you could always count on: - Subject lines are the key – Make sure you blend text and images – Keep your key content above the fold That last one might need a bit of revising though. Readers no longer [...]