28
Jun
The Case Against Klout. Usually.
stored in: Digital Marketing, Direct Marketing, Response Marketing, Social Media, Word of Mouth

Last week’s announcement that Facebook pages could now have VIP-only sections (article here: goo.gl/Mnuar) accessible to those only with a certain Klout score has already caused some of our clients to ask for our POV on this. Removing the arguments about the inherent flaws in Klout, such as its ability to be gamed and questions [...]

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